" We didn’t start Beyond the Baobab to simply show you Botswana—we wanted to welcome you to our home. This wilderness has our hearts, and our lifelong commitment is to introduce you to its genuine, untamed soul exactly as we live and love it every single day."
JAMES & KRISTY BRISCOE
CO-FOUNDERS
THE CO-FOUNDERS
We Are James & Kristy
Our lives are entirely rooted in the untamed rhythm of the African bush.
We are a husband-and-wife team who fell profoundly in love with Botswana's wilderness and chose to make sharing its magic our life’s work.
Beyond the Baobab isn’t a traditional travel agency—it is a deeply personal invitation to experience the Africa we know.
Every journey we curate is built on decades of living here, born from our own firsthand exploration and an intimate understanding of this extraordinary landscape. We don't plan trips from afar; we design them from the heart, treating your adventure with the exact same care and devotion we would give our own.
THE BAOBAB DIFFERENCE
Our Guiding Principles
We believe a safari should never be just another trip—it should be a profound journey that stays with you long after you return. Our approach to the African wilderness is governed by our core beliefs.
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True luxury is found in the abundance of time. We never design trips that rush you from one camp to the next just to tick off a list. Instead, we build itineraries that breathe—allowing you to settle in, sync with the natural rhythm of the landscape, and let the wild reveal itself to you organically.
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Because Botswana is our everyday life, our black book of contacts isn't built from industry networking—it is forged from decades of genuine, on-the-ground friendships. Traveling with us means you aren't just booking a safari; you are granted exclusive access to our private network of the continent’s most exceptional guides, trackers, and camp managers.
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The true magic of Africa cannot be staged. We embrace the raw, unpredictable nature of the continent, favoring authentic encounters over manufactured spectacles. We position you in the perfect locations with the finest experts, and then we let the bush write the rest of the story.
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This landscape is not just our backdrop—it is our greatest responsibility and our legacy. We partner exclusively with operators who share our uncompromising commitment to protecting Africa’s wildlife and empowering local communities, ensuring your journey leaves a profoundly positive and sustainable footprint.
I traded the courtroom for the Delta and I have never looked back.
Before Beyond the Baobab, I was a litigation attorney with degrees in Commerce and Law. I had lived across Southern Africa—Namibia, South Africa—and while I had been on safaris in both countries, it had never truly moved me. Then my husband took me to the Okavango Delta for the first time, and it lit something up within me. I couldn't believe that this extraordinary, wild, humbling place was now on my doorstep. Within two years, I had left the corporate world behind and taken a leap of faith into travel, the one thing I had found that I felt deeply passionate about.
I design every safari the way I would want my own trip to be, immersive and full of the kind of moments you spend years trying to describe to people who weren't there.
When I plan your safari, I bring all of this with me: the first-hand experience, the relationships with the best camps and guides in the business, and the genuine belief that Botswana has the power to move you. My job is simply to make sure it gets the chance to.
KRISTY BRISCOE, CO-FOUNDER
Botswana has always been world class. I am just making sure the world knows it.
I was born and raised in Botswana, and I have spent my whole life watching the rest of the world fall in love with a place I have always simply called home.
Growing up here gives you a different relationship with the bush. It is not a destination you save up for or tick off a list. It is just there, vast and alive and humbling, and it never loses its ability to stop you in your tracks. No matter how many times I have sat beside the Okavango or watched an elephant move silently through the tree line at dusk, it still gets me. I think it always will.
Together with two partners, I co-founded Sediba Sa Rona, the first 100% citizen-owned lodge in the Okavango Delta. Sitting on the Khwai River in one of the most breathtaking settings I know, it is a project that fills me with enormous pride, not just as a businessman, but as a Botswana citizen.
I have been fortunate to travel extensively, and those experiences have shaped the way I think about hospitality. But it is equally important to me that success is never just personal. Some of my staff have been with me for over ten years, and watching them grow, take ownership, and thrive is something I value as much as anything I have built.
At Beyond the Baobab, I bring all of this together. A deep love for this country, an instinct for exceptional experiences, and the relationships and knowledge that only come from a lifetime spent here.
JAMES BRISCOE, CO-FOUNDER
“Super highly recommended for anyone planning a trip to the amazingly beautiful Botswana. Kristy and James set up a magnificent itinerary tailored to our needs in order to make our experience as unique as possible. In addition, they were very friendly and responsive, amazing people to work with. They have deep knowledge of the country and the lodges I am 100% sure that they will be able to consult you the best way possible!”
—Panos Koffas
Switzerland
YOUR INVITATION
Let Us Welcome You to the Wild
We’ve shared our deep love for this landscape—now we want to hear your vision for exploring it. Whether you have specific dates in mind or are just starting to dream, reach out to us directly to begin crafting your journey.